Mobile dating apps
Meanwhile, Zoosk’s newer product Lively is hoping to capitalize on video to bring more people to its app.Launched last summer as a product from the company’s R&D group, Zoosk Labs, Lively had adopted video from the get-go.The company says users can add videos up to 30 seconds long, by pulling from those that already exist on their phone.However, it’s shying away from short-form, disappearing videos like those found in Instagram, Snapchat, or Messenger “Stories.” In fact, Hinge will not prompt people to take a front-facing video at all, only those pre-recorded or previously shared to Facebook or Instagram.Shortly after, Bumble will roll out its own video support as well.Announced in January, Bumble VID will allow users to share video “stories” on their profile.In Lively, users upload photos and videos that are then turned into story collages, which also include transitions and movement.Again, the idea is that using video can show off someone’s personality much better than static, photo-only profiles.
The feature, which will be public on Wednesday morning, is designed to help users make connections with people that extend beyond dating.
“It’s more of a way to storytell, and express yourself beyond a photo,” explains Bumble co-founder CEO Whitney Wolfe, “but in a way that was native to how we in our audience already use social media video.
We didn’t want to reinvent the wheel – we wanted to just take what was already working well in other platforms, and give them the opportunity to do that with people they don’t know yet, versus their friends,” she says.
But these newer dating apps like Lively, Bumble and Hinge aren’t alone in making video a key feature in their updated user experiences.
Even longtime dating giant is getting into the video game.